How can businesses foster innovation?

The Editor-in-chief of WIRED UK David Rowan has the answer…

Last year, one of the speakers at the FLI Conference was David Rowan. In his current position, he travels around the world visiting about 150 interesting companies each year.  David got all the participants really engaged when telling stories about those purpose driven businesses and their innovative approach. He also shared a simple formula, easy to implement, which aids innovation and problem solving.

As you may be aware of, the environment in which people work is getting more and more attention. More businesses wanting to add agility and innovation to their activities create a space where people collide, co-learn and collaborate. The 3C-s approach is a result driven approach adopted by start-ups as well as big businesses wanting to emulate that powerful atmosphere of co-creation and innovation. That interaction between different individuals, different background and views is the formula which leads us to create and innovate.

Collide: bump into each other and share opinions

Co-learn: learning from each other

Collaborate: cooperating

There are many examples of the 3Cs achieved in different ways, from having brainstorming weeks in the desert to setting-up an organization in order to stimulate such interaction. The Francis Crick Institute has achieved that with great success.

It is an institute that solves cancer and other genetic illnesses in a new kind of way. Funded by an innovative partnership between a UK government funding agency, two charities and three leading universities it was built with no internal walls. Different departments with experts are connected via bridges and platforms where teams of diverse professional backgrounds can meet to combine their knowledge and find solutions that break through former silos.  This simple adjustment allowed people from different backgrounds, with different skillsets to confront this big problem in fresh ways. The staff simply run into each other prompting interaction – the biochemist runs into the data scientist who runs into the nano-tech who runs into the visual expert and so on. This interaction creates a unique opportunity to find new solutions. To further up this approach they also built a restaurant where people come together and have the opportunity to share their thoughts and ideas.

How can you create a space in which the 3C-s are met?

About the FLI Thought Leader David Rowan

David Rowan is Editor-in-chief of the renowned science and technology magazine WIRED UK, which was awarded “Launch of the Year” by the British Society of Magazine Editors in 2009. David Rowan unites business and technology, and investigates how tech megatrends will change the entire business sector, from the individual workplace to the overarching objectives. David Rowan published the WIRED UK June 2016 issue on the topic of “Build something meaningful – The rise of the MISSION-DRIVEN business”.

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